Care by Volvo — a truly end-to-end car UX?

Yesterday Volvo unveiled its new XC40 crossover. Heralded by motoring journalists as Volvo’s ‘Evoque’ moment, the XC40 — its exterior design was led by RCA graduate, Ian Kettle — certainly has  appealingly fresh looks. Yet while it’s this slightly different, fresh and more youthful flavour of Volvo that’s grabbing the headlines, the most interesting aspect […]