Alfa Giulia 2017

Alfa not only followed the premium powertrain layout (rear wheel drive) when they developed the Giulia, they also stuck to the German recipe for the in-car set up. So the Giulia does without a touchscreen, in favour of a rotary control knob on the tunnel.

The overall set-up is a hybrid mix of BMW and Mercedes — the main benefit to the user are that the screen sits behind a curved fascia panel, meaning it integrates into the rest of the instrument panel design very well.

It’s a relatively easy system to use when you’ve lived with it for a couple of days (or if you’re coming across from BMW, Mercedes or Audi… which is probably the point). However, it lacks the slick-ness of any of those brands premium system (it’s perhaps more comparable with the standard, smaller-screen versions those brands try to upsell you from). Graphics are a little clunky, response is a little slow.

However, the key weak point from a UX perspective is the wider cabin touchpoints — items like the gearshifter and the indicator stalks do, unfortunately, just feel like very cheap rip-offs of something you’ve seen somewhere else.

  • Manufacturer
    Alfa Romeo
  • Model
  • Year
Central Console — spot any similarities to other brands?
Cluster display